Ad Fill Rate Calculator
Ad requests aur impressions served se ad fill rate, unfilled requests, aur estimated revenue lost calculate karein — seedhe aapke browser mein.
Fill Rate Calculator poori tarah aapke browser mein chalta hai. Jo ad request, impression, aur eCPM numbers aap enter karte hain woh kabhi ArrayKit ko upload nahi hote aur aapke device par rehte hain.
eCPM Calculator kholein
Fill Rate Calculator ke baare mein
Fill Rate Calculator do numbers — ad requests aur impressions served — ko un metrics mein badal deta hai jinhe ad ops teams har roz check karti hain. Yeh fill rate ko served ÷ requests × 100 ke roop mein compute karta hai, unfilled requests ki ginti, aur, jab aap ek eCPM add karte hain, ek rough estimate ki un unfilled impressions ne kitna revenue table par chhod diya. Ise ek ad server ya SSP report sanity-check karne, demand partners ke across fill compare karne, ya ek naya bidder add karne ke upside ko size karne ke liye use karein isse pehle ki aap ek real dashboard chhuein. Yeh un publishers, yield managers, aur ad-tech engineers ke liye bana hai jo ek spreadsheet export kiye bina ek quick, dependable number chahte hain. Har calculation aapke browser mein chalta hai, isliye jo request aur revenue figures aap type karte hain woh kabhi aapke device se bahar nahi jaate.
Features
- Ad requests aur impressions served se fill rate percentage
- Unfilled request count taaki aap wasted ad calls ek nazar mein dekh sakein
- Optional eCPM input unfilled impressions par revenue lost estimate karta hai
- Koi bhi result — fill rate, unfilled, ya revenue lost — ek click mein copy karein
- Ad requests khali hone par divide-by-zero se guard karta hai
- Jab ek report requested se zyada served list kare toh fill ko 100% par cap karta hai
- Bade, comma-separated request counts ko bina rounding drift ke handle karta hai
- Poori tarah aapke device par chalta hai, koi report data upload nahi hota
Fill Rate Calculator kaise use karein
- Placement ya date range ke liye ad requests ki sankhya enter karein
- Same window ke liye impressions served (filled ad calls) enter karein
- Fill rate percentage aur unfilled request count padhein
- Unfilled requests par revenue lost estimate karne ke liye optionally ek eCPM add karein
- Jo result aapko chahiye use apni report ya ticket mein copy karein
Example
Input
ad requests: 100000
impressions served: 65000
eCPM: 2.50
Output
fill rate: 65%
unfilled: 35000
est. revenue lost: $87.50
100,000 requests mein se 65,000 filled = 65% fill; 35,000 unfilled ek $2.50 eCPM par lagbhag $87.50 potential revenue hai.
Common errors aur troubleshooting
- Fill rate 100% se zyada padhta hai ya tool use 100% par cap karta hai. — Impressions served ad requests se zyada nahi ho sakte. Check karein ki dono numbers same date range aur placement se aate hain — ek wider window se served count ratio ko badha deta hai.
- Fill rate har partner ke across unexpectedly low hai. — Confirm karein ki aap paid impressions gin rahe hain, passbacks ya defaults nahi. Ad server 'requests' aksar un calls ko include karte hain jo kabhi eligible hi nahi the, jo ratio ko neeche kheenchte hain.
- Revenue lost figure bahut zyada lagta hai. — Estimated revenue lost maanta hai ki har unfilled request aapke eCPM par monetize hoti, jo optimistic hai. Ise ek ceiling maanein, ek booked number nahi.
- Calculator koi result nahi dikhata. — Ad requests aur impressions served dono ke liye non-negative numbers enter karein. eCPM optional hai — sirf fill aur unfilled dekhne ke liye use blank chhodein.
Aksar pooche jaane wale sawaal
- Ad fill rate formula kya hai?
- Fill rate = impressions served ÷ ad requests × 100. Agar ek ad server ne 100,000 requests receive kiye aur 65,000 ads serve kiye, toh fill rate 65% hai. Baaki 35,000 unfilled requests hain.
- Ek achha fill rate kya maana jaata hai?
- Yeh format, geo, aur demand par depend karta hai. Direct-sold aur in-app placements aksar 80–95% dekhte hain, jabki long-tail programmatic display kaafi kam baith sakta hai. Ek universal target ke bajaye apne khud ke historical baseline aur per-partner numbers ke against compare karein.
- Yeh tool unfilled requests se revenue lost kaise estimate karta hai?
- Yeh unfilled requests ÷ 1,000 ko aapke enter kiye eCPM se multiply karta hai. Woh revenue hai jo un impressions ne kamaya hota agar woh sab us eCPM par fill hote, isliye ise ek guaranteed amount ke bajaye ek upper bound maanein.
- Yahan fill rate 100% par cap kyun hota hai?
- Served impressions kabhi un requests se zyada nahi hone chahiye jinhone unhe generate kiya. Agar aapki report requested se zyada served list karti hai — aksar ek mismatched date range ya double-counting — toh calculator fill ko 100% aur unfilled ko 0 par cap karta hai taaki math sensible rahe.
- Fill rate aur render rate mein kya farak hai?
- Fill rate measure karta hai ki kitni ad requests ne ek ad return kiya. Render rate (ya viewable rate) measure karta hai ki un return ki gayi ads mein se kitni asal mein load hui aur dekhi gayi. Ek placement ka high fill lekin low render ho sakta hai agar creatives display hone mein fail hon.
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